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John Swanson, CEO and Builder Specialist at Swanson Realty Group

John Swanson

CEO, REALTOR®, Builder Solutions Specialist at Swanson Realty Group

Bachelor of Business Administration
The University of Texas

Executive Partner
Swanson Realty Group-KW
Swanson Builder Services
Ana Luxury Homes

Author and Creator
Nationally recognized Sales Training Program

From his start in 1987 as a construction superintendent in the home-building industry to his position as a well-respected leader in the builders’ sales industry, John has played an important role in the new-home construction industry in Central Texas and around the country.

Throughout his lengthy career, John has sold thousands of new homes at prices and margins well above the expectations of the owners of the companies he worked for or represented.

Building on the expertise of renowned national experts in the field of new home sales, John has developed his own proprietary sales techniques that are designed to increase the odds of success in each and every sales opportunity. John not only uses these techniques in his own sales efforts, but he has also taught and mentored hundreds of sales consultants and senior managers to utilize these techniques.

John’s experience as a President for a Top 25 national builder taught him the importance of profitability and how to incorporate that knowledge into well-designed sales presentations. His strict and unwavering attention to the bottom line has enabled him to log record profitability year after year, a skill he shares with everyone on his team.

Another of John’s secrets is his ability to apply a big picture approach to sales without losing sight of the details. He skillfully applies this enviable combination of strategy and tactics to every transaction he’s involved in, whether he’s working with builders, buyers, sellers or investors.

John is also a developer and land manager, specializing in land acquisition and entitlement.

Since joining Austin Portfolio Real Estate (an affiliate of Keller Williams’ Luxury Boutique) in September of 2012, John has logged more than $140,000,000 in sales.

The attributes John has that will be of value to you include:

  • Complete understanding of the New Home Sales process and an ability to convert that understanding to revenue
  • An ability to “paint the dream” for buyers, resulting in an increased percentage of build jobs vs. spec sales
  • A commitment to honesty, ethical behavior, and trustworthiness that allows him to gain customer confidence and dissuade buyer resistance
  • Full understanding of the luxury new home industry
  • Deep motivation and intrinsic ability to perform above his clients’ expectations
  • Great negotiating skills to maximize profit

John is a consultative, relationship-building sales-pro who skillfully creates urgency to encourage his buyers to move ahead sooner rather than later. He possesses strong negotiating skills, which maximize revenue for his clients. John asks insightful questions that allow him to uncover the needs, wants, and emotional motivations of potential buyers to prepare him to match his homes, home sites, and neighborhood to what’s important to them. He works diligently to close virtually every buyer he sees after he creates the “one of a kind” home they desire.

Additional notable accomplishments of John’s career:

  • Acquisition, entitlement and development of seven properties (640 lots) in the Austin market
  • Recognition in Keller Williams’ national BOLD 100 club (fewer than 500 agents recognized nationally)
  • Recruitment and training of management teams in numerous disciplines, including sales, purchasing, accounting, and customer satisfaction
  • Training of more than 200 New Home Sales consultants
  • Creation and implementation of a “Dirt Sales” training program
  • Creation and implementation of a 33-segment sales training program for national use
  • Creation and implementation of a sales and marketing manager training program for national use
  • Development of sales and marketing teams for markets in North and South Carolina, Atlanta, Austin, and Houston
  • Consistent betterment of sales and profit annual projections
  • Purchase, entitlement, and development of 15 neighborhoods in the Carolinas
  • Management of sales teams that routinely closed between 400 and 600 homes per year
  • Creation and implementation of highly targeted marketing programs
  • Creation and implementation of dynamic sales center and model home parks designed to maximize sales velocities and profitability

CONTACT John Swanson

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